Like a Happy Meal at McDonalds, kids expect more than just a TV show. They want their Chicken McNuggets and french fries and soda and Happy Meal toy. Who could blame them? As technology is capable of providing kids more than television to engage with a property, why not reach kids across all touch points? Kids are supersizing their media experiences by consuming properties on television, online, through VOD and licensed products and at events as close as your nearest shopping mall.
Look at any one of the children’s networks: Disney Channel, Nickelodeon, Cartoon Network, PBS Kids Go. Each network site has, at the very minimum, a web page for each show on-air, if not full-blown micro-sites to immerse kids in the world of their favorite characters. And don’t forget about the little kids, the same web experience is true for pre-schoolers. Programming blocks and pre-school channels like Playhouse Disney, Nick Jr., and PBS Kids Sprout feature the same web content as their grown-up siblings.
While this may seem like media overload, especially for children who don’t know any better, just remember the Weight Watchers method of dieting: Portion Control.