And the Oscar goes to…

As the nominations for the 83rd Academy Awards were announced this week, and the animated film Toy Story 3 got a nod for Best Picture, I couldn’t help but wonder why a movie’s digital and interactive elements have not been embraced as award worthy.  This is, after all, the biggest awards show of the year.  What’s one more (in my opinion – important) category?

If “no toy is left behind” what about the digital toys on the Toy Story 3 website?  Don’t these activities, videos and games only further the movie going experience?  For kids, the movie is just one part of the entertainment process.  They want to keep consuming the characters, the stories, and the fun!

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