Move over American Express Traveler’s Cheques, apparently the Apple iPhone is the new “don’t leave home without it” item for parents of pre-schoolers. PBS Kids Sprout announced preschoolers and their iPhone owning elders would soon be able to stream three- to four-minute podcasts from the Apple iTunes store, view promo clips and play games in a branded Sprout player.
The nine-year-old iPhone programmer was onto something. If you have a little tyke, they want what they want when they want it. Be it from a television, a computer or a mobile phone, give them content or give them death.
Like a Happy Meal at McDonalds, kids expect more than just a TV show. They want their Chicken McNuggets and french fries and soda and Happy Meal toy. Who could blame them? As technology is capable of providing kids more than television to engage with a property, why not reach kids across all touch points? Kids are supersizing their media experiences by consuming properties on television, online, through VOD and licensed products and at events as close as your nearest shopping mall.
Look at any one of the children’s networks: Disney Channel, Nickelodeon, Cartoon Network, PBS Kids Go. Each network site has, at the very minimum, a web page for each show on-air, if not full-blown micro-sites to immerse kids in the world of their favorite characters. And don’t forget about the little kids, the same web experience is true for pre-schoolers. Programming blocks and pre-school channels like Playhouse Disney, Nick Jr., and PBS Kids Sprout feature the same web content as their grown-up siblings.
While this may seem like media overload, especially for children who don’t know any better, just remember the Weight Watchers method of dieting: Portion Control.
Posted in Cartoon Network, Disney, Nickelodeon, PBS Kids Sprout
Tagged Cartoon Network, Disney Channel, McDonalds, Nick Jr., Nickelodeon, PBS Kids Sprout, PBSKids.org, Playhouse Disney, Weight Watchers