Tomorrow, the 16 million Facebook fans of SpongeBob Squarepants will see the premiere episode of a new SpongeBob 5 episode mini-series called, “Legends of Bikini Bottom.” The first episode, “Trenchbillies”, launches on the SpongeBob Squarepants Facebook page at 8pm and guest stars Amy Sedaris. The remaining four episodes will run on Nickelodeon on Friday in an hour-long special.
My one concern is that kids are supposed to be 13+ to use Facebook, and SpongeBob definitely has some younger fans. Hopefully mom or dad logs onto their account to watch with their kids, or the kids catch the full special on Saturday, January 29, starting at 10am.
The fun doesn’t stop there, though. In addition to clips, trivia and message boards, Nick.com introduced a new game of the week with six mini games. However, to access the final game, fans must tune-in to the Friday TV special to hear the special code.
This is a really nice integrated promotion Nickelodeon! Leveraging the power of Facebook for episode one, enriching the experience online, but ultimately driving network tune-in for that last access code. Smart. I like it.