Tag Archives: Playhouse Disney

Power Moms Unite

Nielsen Online blogged about a new emerging online category, the “Power Moms” – those moms who make up 19% of the total online population.  Why am I talking about Power Moms, you ask?  This is a site about how kids are using digital technology.  The answer is, of the top 10 sites ranked February 2009, eight related directly to kids’ sites.

powermoms_videoviewing

Not only are these sites related to on-air kids’ content, they are also loaded with games and activities.  Though the sites are constantly trying to attract and retain their child fans, they must also now get mom’s seal of approval.  The power mama bear want to know where her little cub is fishing.

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I’ll Take a TV Show and Supersize That With a Website, Please?

Like a Happy Meal at McDonalds, kids expect more than just a TV show.  They want their Chicken McNuggets and french fries and soda and Happy Meal toy.  Who could blame them?  As technology is capable of providing kids more than television to engage with a property, why not reach kids across all touch points?  Kids are supersizing their media experiences by consuming properties on television, online, through VOD and licensed products and at events as close as your nearest shopping mall.

Look at any one of the children’s networks: Disney Channel, Nickelodeon, Cartoon Network, PBS Kids Go.  Each network site has, at the very minimum, a web page for each show on-air, if not full-blown micro-sites to immerse kids in the world of their favorite characters.  And don’t forget about the little kids, the same web experience  is true for pre-schoolers.  Programming blocks and pre-school channels like Playhouse Disney, Nick Jr., and PBS Kids Sprout feature the same web content as their grown-up siblings.

While this may seem like media overload, especially for children who don’t know any better, just remember the Weight Watchers method of dieting: Portion Control.